SmileyWorld launch AW15 collection teaser
As the latest AW15 collection hits the stores globally, SmileyWorld got a rock and roll makeover for this season, with a new collection inspired by live music and fuses a unique urban
SmileyWorld nominated for best brand licensed property
We were delighted to have been nominated for Best Brand Licensed Property at the Licensing Awards 2015.
SmileyWorld opens latest pop-up store in Beijing
As the world’s happiest brand continues enjoying ongoing success and expansion within Asia Pacific, SmileyWorld has just opened the doors on its latest popup concept in Beijing, China, in one of the
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