Can you hear that? It’s the sound of millions of parents everywhere breathing a big sigh of relief as the school holidays draw to a close and your little monsters are packed off for their daily dose of education! 😀

Here are just a few of the new and exclusive products and collections our licensees have on offer this season, all guaranteed to send your little ones back to school in style with smiles (note: not a real guarantee, we try, but it IS school after all :P)


Alpa (France)

Alpa have been busy little bees all summer creating a range of bright and funky journals, bags, binders and backpacks that will keep your kid organised well into the new term!

With a strong focus on individuality and expression, and even a selection of products designed with little sports stars in mind, Alpa’s school accessories have a style to suit everyone!

Check out Alpa’s collection available online at Bureau Vallee now!





Diakakis (Greece)

Diakakis have focused on bold iconic designs for their line of back to school products, with notepads, pencil cases, and even water bottles to name but a few.

With strong branding and memorable quotes, Diakakis products will be a winner with boys and girls of all ages!

You can stay up to date with Diakakis on their facebook page.





Herlitz (Germany)

Herlitz have come out swinging this back to school season with a beautiful range of products featuring their exclusive bright Smiley face design made up from many smaller expressive smileys.

The funky colours of the Smileys stand out from the black background to create an eye catching and iconic line of products that will spread smiles across the playground! 😀

You can find Herlitz back to school collection on their online catalogue.  





Lannoo (France)

Lannoo’s range of back to school products come in a wide range of different designs, to appeal to children with different interests and styles. Ranging from bright and funky Smiley prints and ‘urban’ themes, to the more simple and chic ‘grown-up’ items, there should be something there to appeal to everyone!

Their backpacks are definitely worth highlighting! With tons of styles and more pockets and zips than you can shake a stick at, there is space for everything your little ones need on their first day back to school!

Lannoo’s Smiley products can be found on their Auchan’s website.





Sportandem (Spain)

Another licensee with a strong focus on iconic patterns and design, Sportandem have come out with a line of backpacks, laptop bags, luggage, and pencil cases that seamlessly blend fashion and function.

The laptop bags are fairly unique within our group of back to school licensees, so if you are the proud parent of a budding computer whiz kid then they could be the perfect product for you to help them keep their gadgets safe and secure!

You can ‘bag’ (tee hee) these Sportandem products from their online catalogue.





EuroCom (Eastern Europe)

Whether your kids are sleepyheads, jokers, #TeamPerfect, or just looking for fun, EuroCom’s wide range of themes should have a design to match your little one’s lifestyle! 😀

Stocking everything from wallets to sketchpads and pens to trolley bags, even the most heavily-laden child should be able to strut back to school with everything neatly packed away!

EuroCom’s back to school collection can be found at their website.





Franco Cosimo Panini (Italy)

Iconic, fun, and individual, Franco Cosimo Panini’s line of Smiley backpacks and bags are sure to spread happiness around the classroom this back to school season!

Franco Cosimo Panini also boast a wide range of stationery featuring unique bright Smiley patterns that are stylish and really pop out of the black background for added impact.

You can get some ‘face-time’ (sorry!) with Franco Cosimo Panini’s Smiley bags and other products on their website.




Claire’s (UK and Europe)

Last but not least, Claire’s is another contender for the crown, with a range of stylish back to school products to meet any needs – and with the quality to assure they don’t get worn out quickly by your little monsters!

Particularly noteworthy is the hugely popular ‘denim effect’ range, with faux jean backpacks, purses, and pencil cases all currently flying off the shelves all over the UK! You can even pick up some Smiley stickers at Claire’s to customise your kids bags even further and make them really stand out from the crowd!

Claire’s back to school line can be snapped up in-store now or online on their website.




Phew, that was a lot to cover! Hopefully that’s given you some ideas to get your little ones kitted out and ready for school in September!

If you have any recommendations for other Smiley back to school products you think should be featured then drop us a line on Twitter @OriginalSmiley and we’ll make sure to spread the word! 😀