Smiley has yet again joined forces with BLACK Martine Sitbon to launch an outstanding fashion-forward collection for Spring Summer 2016. The new collection fuses the world-renowned Smiley face with chic, contemporary footwear and playful graphics.

The on-trend slip-on trainers are the perfect combination of chic, cool and sport for a great statement look. Combining high quality contemporary footwear with a streetwear twist that is sure to follow in the footsteps of her previous sold out collections. Spruced up for evening time, BLACK Martine Sitbon has also introduced a glamorous silver glitter look to these Smiley slip-ons adding a sparkle to your journey, come day or night.



The collection offers a variety of unique styles and consists of chic sparkles and an array of brightly coloured velts and stand out Smiley’s. Some of our favourite pieces also include the slip-on trainer design with all over Smiley prints as well as a modern fusion of the BLACK Martine Sitbon logo with the iconic Smiley symbol. 

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Following on from the success of the previous collaborations, the SS16 collection has yet again caught the eye of the press. The collection was recently featured in Grazia magazine by pop group and style icons, Red Velvet. Adding to a host of celebrities that have already been spotted in Smiley including the likes of Niki Minaj, Pharrell Williams, Miley Cyrus and Rita Ora to name a few!

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