Blueprint has partnered with Smiley to create a collection of 10 Coloured Pens in Pink and Yellow and a 13-piece Stationery Set that appeals to the individual and gifting market for 8+, tweens and teen girls and young adults. The wide demographic allows for potential to sell to adults with the rise of adult and advanced colouring books. Brands such as Paperchase and other leading retailers have capitalised on this trend and increased footfall as a result.