“We believe that above anything else, fashion should make you smile,” says Anya Hindmarch. And we agree.

The Smiley motif, especially the new chubby Smiley, has evolved from the Smiley Original 2D logo with the Anya Hindmarch brand and has become part of the brand’s DNA and has helped grow Smiley’s footprint from various categories with custom bonding techniques to create the signature look on leather footwear, bags and beyond.

The brand has partnered with Women for Women for a trunk show style Boot Sale in London to help support charity work for women at risk – a cause that Smiley can get behind!