SmileyWorld continues to spread its own unique brand of emoticon inspired happiness to one of the world’s leading high street retailers of fashionable jewellery and accessories for young women Claire’s. Creating a range of innovative, fun and affordable products that combines both brands’ reputations for excellence, innovation and originality.

This unique collaboration underpins SmileyWorld’s core value of providing a platform for self expression and the latest collection doesn’t disappoint. Featuring hip denim backpacks embellished with unique SmileyWorld fabric badges and playing upon today’s personalisation trend to make it this season’s must-have accessory.

SmileyWorld collections are distributed through 700 Claire’s stores across 13 countries including the UK, France and Spain. With a target demographic of 8 -12 year olds, this exciting Back to School collection ensures standout exposure of SmileyWorld at key retail sites across the world.

Check out the Smiley collection here!

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