Coachella Festival has announced a very exciting partnership to bring an exclusive experience to festival goers.
Coachella and Here Active Listening is bringing the first in-ear audio system which will let users personalise their live audio environment. This means users can eliminate background sounds, raise the bass, adjust the reverb and more.
The technology promises to make minute, tailored changes to the audio environment as according to the listener that will enhance the live experience for all festival-goers; it’s the difference between something leaving your ears ringing or something suiting your ears exactly.
It’s augmented audio reality, it’s personalised curation and it sounds bloody amazing.