Coachella Festival has announced a very exciting partnership to bring an exclusive experience to festival goers. 

Coachella and Here Active Listening is bringing the first in-ear audio system which will let users personalise their live audio environment. This means users can eliminate background sounds, raise the bass, adjust the reverb and more. 

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The technology promises to make minute, tailored changes to the audio environment as according to the listener that will enhance the live experience for all festival-goers; it’s the difference between something leaving your ears ringing or something suiting your ears exactly. 

It’s augmented audio reality, it’s personalised curation and it sounds bloody amazing.

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