The new year often means new starts, and for Smiley and Walton Brown this means a brand new Smiley concept pop-up cafe with eGG Optical, opening in the middle of Hong Kong’s iconic Langham Place shopping centre in Mong Kok!


Smiley eGG cafe


The super cool cafe launched on the 10th January at a star-studded event full of VIPs and industry leaders, including Mr. Joseph Wong (CEO @ Stelux Holding/eGG), Ms. Simmi Leung (GMD @ eGG), Ms. Joyce Fung (COO @ Walton Brown), Mr. Steve Wong (Sr. Director @ Walton Brown), and of course Smiley CEO Nicolas Loufrani who was there to officially open the beautiful boutique in true Smiley style! 🙂



The amazing opening event the eGG Cafe also boasted a Smiley phone case and accessory customisation station, and a unique pancake printing area where your photos could be turned into tasty treats for you to eat! In case that doesn’t whet your appetite, there was also mounds of finger food and drinks for the guests to sample as they mix and mingle!

Inside our perky pop-up you can see all the awesome eyewear you expect on sale from eGG, as well as a wide range of special Smiley homeware from partners all over the world. If all that shopping has worked up your appetite, then you are in the right place! Our Smiley chefs are on hand to whip up delicious treats to keep you full of energy and happiness! 😛



The Smiley eGG Cafe is planned to run all the way through until June 2019, so you have plenty of time to make your way down to Langham Place shopping centre in Mong Kok, pick up some great glasses, and taste happiness today! 😀