The Original Smiley Brand and Etam have long enjoyed a strong and successful relationship, with record sales in store, Etam has grown to become one of Smiley’s leading licensees worldwide.

With Smiley distributed through 463 Etam stores in France and sales increasing 10% year on year from 2014 to 2015, it was a natural progression for Etam to launch their first collection with SmileyWorld, a brand dedicated to creating a platform for self expression through the use of expressive Smiley icons.

This debut collection features SmileyWorld’s newest icon style ‘Sketchy’ on a fun new line of women’s lounge and sleepwear featuring delicate and feminine fabrics and cheerful prints using expressive SmileyWorld graphics for those that want to express their mood whilst lounging around the house.

This exciting new collection has now launched in Etam stores across France as well as online.

View the collection here

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