Smiley is delighted to announce the take-off of an exciting collection of men’s apparel that will launch into Jules stores across Europe.

Jules has over 400 stores in France only, as well as stores in Russia, the Gulf countries, Indonesia, and Monaco.

As two happy, bright and colourful brands, Jules and Smiley promise to breathe summer into 2016’s fashion for men. Cool and chic, the collection will be the perfect soundtrack to a sunny summer for men, with excellent quality products that are cheerful to both wear and see worn.

The Smiley team will also be launching a bespoke marketing campaign to coincide with the retail launch, with happiness themed social media campaign and a microsite featuring happiness quotes and recipes.

The collection is set to launch later this month, which Smiley will be supporting with an exciting social media campaign. For now, take an exclusive look at some of the products!702634_8080_V1 702635_1260_V1 702635_1260_V2 703138_8040_V1 703139_9010_V8