Today we are super excited to announce that Smiley has teamed up with one of Asia’s most beloved boutique chains, Ad-Lib, for an exciting new range of stylish men’s and children’s casual wear!

Ad-lib’s ethos revolves around improvisation and casual fashion, which is reflected in this beautiful selection of summer wear. Established in 2004, they have focused on building a smart casual style in their own unique way – a bit like a certain Smiley company we all know and love! 😉




Throughout their highly successful history Ad-Lib have been champions of the philosophy of “Redefine the basic”, taking simple designs and adding their own unique twist, creating some casual classics without letting go their unique style.

This amazing collection features a host of summer must-haves; from loose fitting vests and classic Smiley tees, to jersey shorts and stylish shirts, all embracing the collection’s cool blue colour palette and subtle Smiley branding.




The exciting range is pulled together with denim themes in unusual places, and unique embroidered Smiley patches for a relaxed summer look for boys and men of all ages!




The brand new indigo collection is now exclusively available in Ad-lib stores across Hong Kong and online, so grab your own slice of Smiley style before stocks run out! 🙂


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