Franco Cosimo Panini have launched their latest Back To School collection for SmileyWorld featuring a range of products from the iconic Eyes and Mouth style guide. This brilliant new back to school collection has been segmented into 2 collections – the first for specialist boutiques and the second for the mass market.

This interesting and segmented approach has allowed this first class Italian licensees business with Smiley to go from strength to strength since it first collection in 2015, with the license promptly renewed this year after unit sales of 105,000 🙂 in season 1.

The newest collection, featured here, promises to be a similar hit.

3 zip case_pink organized backpack_purple trinagular case_pink triangular case_purple small backpack_red bag