SmileyWorld is delighted to announce the tasty launch of SmileyWorld tartlets by Compagnie Pâtissière. The deliciously expressive tartlets come in a range of fun flavours and animated emoticons including strawberry, caramel, chocolate and hazelnut. 

During Compagnie Pâtissière’s busy few months visiting some of Europe’s most influential food fairs, SmileyWorld caught their eye with its stand-out iconic smileys. Creating bold coloured packaging, as well as different Smileys, the tartlets can be distinguished into different emotions – something for everyone! The launch to trade has been a huge success, with Compagnie Pâtissière winning the Wabel award for pastry innovation. 

Since this well-deserved award, the mouth-watering desserts continue to go down a treat, with a large amount of interest from retailers and bakery shops. The exciting new partnership has also recently launched for testing at Carrefour, France. 

Inspired by a world of emoticons and underpinned by a desire for individualism and self-expression, the unique approach and the appeal of SmileyWorld has seen the brand take centre stage in the world of FMCG licensing today, selling across numerous food retail chains. 

With the brand’s bright, positive and instantly recognisable Smileys, tasting happiness is now a piece of cake.