Ibiza has been the centre of house and dance music for decades, attracting revelers from all over the world. It’s no wonder that Smiley and Ibiza, both eternally going hand in hand with dance music and positive vibes, would be a key collaboration for this summer’s party season.
So what’s the history of Smiley and Ibiza?
As a mecca for dancers all over the world, the effect of Ibiza on music in the UK was so impactful that it kicked off the 1988 Acid House craze, so named for its unique sound: a 4/4 beat and the distinctive laser tones from a Roland TB-303 electronic synthesiser-sequencer, creating an eternally futuristic-sounding, and totally unique music. As well as festivals from the 60s, this is one area of music where Smiley is arguably most recognised. For all ravers adorning t-shirts, caps and Smiley accessories, Smiley has been close to the Acid House heart and scene for decades, spreading the most contagious smile and bringing together people through a love of music, freedom and positivity.
In 2013, Smiley became an official clubbing ambassador for Space Ibiza bringing together two clubbing icons. Throughout the summer of ’13, Smiley tops and t-shirts were out in full force, with the instantly recognisable yellow beacon of joy shining out above the Space Ibiza logo: an ultimate souvenir for the smiles Ibiza brings.
Nodding back to the 80s and 90s, the original Smiley tee collection brought back memories for the original Acid House-rs; whilst attracting new crowds through a logo mash-up of ‘Space Ibiza’ replacing the eyes of the Smiley, all dancers pulsing to the likes of Jamie Jones, John Digweed, Pete Tong, Luciano and more, right from the Ibiza opening parties to the closing ones.
In 2014, DJs started to wear Smiley gear during their sets at Space Ibiza, in particular throughout the closing party. Carl Cox, Ritchie Hawtin and Paco Osuna, played banger after banger to see the summer to a musically magical end, donning Smiley hats, sunglasses and t-shirts.
Smiley are back this year with flags, stickers and positive vibes, so if you’re at Ibiza this summer, or lucky enough to be on your way to the Ibiza opening parties this weekend, keep an eye out for your favourite yellow face.