Joshua Sanders continues to champion the Smiley motif in his latest footwear collection. Bringing together the world’s happiest brand with an emerging fashion talent who crosses and connects couture with the street, combining Italian luxury with a cosmopolitan view of fashion.

With collaborations such as this, Smiley continues to be regularly worn by some of the biggest celebrities in the world. It’s rocked on the catwalk by some of the most famous designers on the planet, and sits permanently at the centre of the world’s press interest.





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