The leading denim brand Lee has collaborated with The Smiley Company to create global collections including an adult-only SS18 line for Lee Asia (Thailand, Taiwan, China, Vietnam, Hong Kong, Japan). All collections were adults only, apart from Lee Taiwan which included kids. The Lee China collection was inspired by year of the dog with eye-catching Asia-inspired designs. For Europe and India, the SS18 adult featured a basic colour scheme but with that same merged Lee and Smiley logo. It launched at the end of 2017 with lots of success. A US launch is set to happen but no news has been released just yet. Stay tuned!