Liberation x SmileyWorld
SmileyWorld has just opened the doors to a super exciting, high-concept pop-up store at one of Asia’s most prestigious malls, Galleries Lafayette Beijing. Opened for the first time to showcase Liberation’s stylish new eyewear and accessories capsule collection with SmileyWorld.
Featuring modern spacing, neon lighting and mirrored displays, this eye catching display also features a range of complementary stand-out Smiley products including bags, cushions, hats, keyrings, mugs and plush that really activate the SmileyWorld brand lifestyle in-store.
The high-end concept store yet again showcases the amazing retail activations available when partnering with the brand that brought the first digital Smileys to the world.
Liberation has become highly popular for its broad collection of colourful sunglasses. The brand philosophy is simple and chic, but never boring. The sunglasses are beautifully crafted, with awesome colour combos.
We are extremely excited about the launch and we can look forward to much of the same in the next coming months! Next stop, SmileyWorld will be at Ginza, Tokyo Japan for yet another trendy pop-up, so stay tuned for further information.