Reserved has worked with SmileyWorld to create a collection of vibrant, all-over prints to help make their womenswear, kidswear, accessory and swim collections standout on the sales floor for SS18. Using confetti-style patterns the Smiley logo is shown as a trending textile along with a patch logo that appears on the right lapel, a trend we’re seeing with many retail brands who want to show logos, but in a subtle way.