MARKET RESEARCH

Market research conducted by Toluna in 2015 shows that smiley increases on-shelf stand out, improves positive perception of products and increases purchase intent

 

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THE HAPPINESS TREND

Smiley continues to be at the forefront of the global happiness trend that has become a major phenomenon in the food industry today, with major brands like Coca-Cola, McDonald’s, Chiquita and Pepsi-Cola surfing the same happiness wave.

THE SCIENCE OF HAPPINESS

The science of happiness has proven that food makes you happy and the whole philosophy of Smiley is to spread happiness.

 

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BEST IN CLASS PARTNERS

Smiley is already working with some of the biggest and best names in food production including the likes of Comapgnie Patissiere, Dalla Costa, Giraudi, Guenthart, Hellema, McCain,  Instersnack, R&R ice cream, Vidal and Witors.

WIDE RANGE OF CATEGORIES

Smiley already has deals in place across a wide range of categories including hot and cold foods, sweet and savoury snacks, treats, ice creams, beverages and even marketing promotions

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SUCCESS STORIES

 

MCCAIN

McCain have been an existing partner of  Smiley since 1994 and reported sales up by 36% from 2014-2015.

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GIRAUDI

Sold out an initial test of their frozen range at Carrefour in just days. Leading to the products being picked up by an additional 800 stores across France with new listings at Casino, Leader Price, Systeme U and Leclerc.
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INTERSNACK

3 news flavours of potato chips introduced for 2016. Continued growth in France with key retailers including Aldi and Auchan. New products launching at Auchan and Leader Price and bespoke packaging for private label with Leclerc.

 

SMILEY CRISPS MULTIPACK 6X30G

MARKETING PROMOTIONS

In the last 2 years Smiley has launched major marketing promotions with some of the world’s leading companies

Dunkin’ Donuts

Smiley became the face of Global Donut Day. Featuring in-store POS across 3,200 franchise outlets in 40 countries worldwide. Dunkin’ crew members wore smiley branded “flash” merchandise & Smiley features in all brand digital campaigns.

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McDonald’s

McDonald’s used Smiley pictograms of their iconic french fries.

Large scale ad campaign including print, online and outdoor & special flash merchandise for Colette.

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Brossard

Smiley created exclusive Smiley assets for Brossard. Exclusive packaging designs, pop-up stores, micro sites, Facebook pages and a mechanism to win exclusive lifestyle gifts on smiley.com

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Nutella

Exclusive limited edition Nutella pots designed by Smiley studio, pop up stores, Facebook campaigns promoted by both Nutella & Smiley.

 

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Quick

Creation of a Smiley menu, exclusive Smiley lifestyle premiums as collectables, Pos & 4 x 3 campaigns across all restaurants, TV & print advertising

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