Smiley continues to be one of the leading back to school brands in the market today, due to a unique combination of ingredients which want to share with you:
WHAT MAKES A MARKET LEADER?
Longstanding relationships with industry leading partners such as Alpa, Diakakis, Herlitz, Lannoo, Sportandem, Blueprint Collections, EuroCom, Franco Cosimo Panini and Claire’s has seen Smiley back to school products enjoy record breaking sell through across a variety of international territories.
2. DESIGN EXPERTISE
Product creativity and visual impact is absolutely key in everything Smiley does and because of this Smiley has made significant investments into its design studio, by recruiting some of the best people in the industry and making available to them the most cutting edge design equipment available. This way Smiley studio extends unrivalled design support to all of its partners to create complete back to school ranges.
3. MAJOR TRENDS
Smiley icons are today one of the leading trends in popular culture and allow young people a platform to express themselves through the products they use. Smiley’s vast directory of over 3,000 expressive emoticons offers partners a unique way of creating products that really engage with their target audience.
4. UNRIVALLED MARKETING SUPPORT.
Smiley continues to offer all licensees unrivalled support in order to ensure continued growth at retail through engaging marketing assets which allow partners to activate the brands unique identity both above and below the line. This includes a brand new marketing tool kit, bespoke microsites, digital content and promoted social media support to the brands cult 4.4 million fans.
THESE UNIQUE INGREDIENTS ENSURES SMILEY LICENSEES SELL MILLIONS OF SMILEY PRODUCTS DURING THE KEY BACK TO SCHOOL SELLING PERIODS!!