Smiley’s longstanding association with the music scene dates back to the 1970’s, when the brand was adopted as an icon for the piece and love movement.
Since then Smiley has been iconically associated with a wide range of musical genres from grunge and pop through to hip hop, however Smiley ultimate iconicity remains in dance music, where for nearly three decades the brand has been immortalised on the dance floors of clubs all over the world.
This Summer Smiley sent a crack promotional team to the Balearic Isles armed only with flags, stickers and a variety of promotional materials to spread a message of peace love and happiness to the party goers throughout Ibiza.
What better way to spend you summer months than mixing great music, positive vibes, and delivering smiles to all party goers by distributing tens of thousands of Smiley’s to the hippest party people in the world.
The results of this campaign speak for themselves and ensured Smiley received massive exposure at some of the island’s leading events from DC10, Space, ISM and Sankey’s, as well as a variety of beach parties.