Smiley has long celebrated the creative, unique, individual, and inspirational,  with prestigious collaborations alongside some of the world’s most celebrated fashion houses, displaying at the most influential fashion shows around the world.

Loud all over prints teaming with the world-renowned Smiley icon was a key theme for Jeremy Scott’s Moschino collection that graced the catwalks in Milan fashion week this year. Inspired by the paper dolls of yesteryear, complete with large paper ‘tags’ for sticking the outfit to your ‘model’, this playful take on catwalk couture is a hallmark of Jeremy’s trademark exuberant seasonal collections.


Smiley Moschino Milan Jeremy Scott Paper Doll


Style guru and fashionista Gigi Hadid opened the show, later wearing a Smiley infused cap and pill print jumpsuit, as other models streamed down the red catwalk dressed like paper dolls carrying cardboard cut-out jewellery and purses.


Smiley Moschino Milan Jeremy Scott Paper Doll Gigi Hadid


The exquisite show showcased yet another unique interpretation of luxury sports and casual wear from one of the most iconic fashion houses in the world.