The entertainment and gaming sector is a huge opportunity for brands and The Smiley Company is right at the forefront along with one of the top names in gaming: Nintendo. SmileyWorld characters are a part of the brand’s newest offering, coinciding with Smiley’s happiness values. Nintendo has entered into collaborations with other licensors for the creation of themed backgrounds on Nintendo 3DS Home Menu including interchangeable skins and icons. The core target of the console is 24% are 0-10 kids, but this number is growing. 22% are 11-15 y.o., 18% 16-20 y.o. and 19% are 21-25 y.o. With sports and World Cup themes and many more, these SmileyWorld options can suit any person and any season.