Bright, yellow and happy, the Original Smiley brand is back at Las Vegas Licensing expo, and it’s brought the most exciting range of licensed products to date. 

From eye-catching, cool homeware, a variety of apparel with some of the biggest names in fashion, to delicious food ready to make you smile, Smiley are displaying its vast range of licensing opportunities at one of the biggest licensing exhibitions in the world.

As well as the stand-out products on show, the Smiley Company are debuting an exclusive new partnership with the Rubik’s Cube, where the world-famous iconic cube is being turned into a new lifestyle brand, covering fashion, stationery, gifts and much more. It’s the partnership to watch for 2016, and one not to miss at this jam-packed exhibition. 

What’s more, in keeping with the only ever-increasing and crucial call for companies and people to be more environmentally-friendly, the Smiley Company’s stall sits within a unique and contemporary stand design that is 100% biodegradable. Made out of cardboard furniture featuring bold Rubik’s and emojicon sticker graphics, the stand is showing a selection of best-in-class apparel from SmileyWorld, with an array of expressive tees from the likes of Orchestra and TV Mania as well as cool, on-trend, emoticon-based Topshop apparel.  

Also showcased for the first time will be a selection of exclusively designed Rubik’s branded t-shirts taking influence from the fresh style guides designed by the creative team at Smiley HQ.

With back-to-back meetings planned for the duration of the show, stay tuned into the blog in the coming days to find out exclusive news from the Smiley team. 

Booth Number: C108 Las Vegas Licensing Expo

Mandalay Bay Convention Centre

June 21-23, 2016