As the happiness trend continues to be a big brand amplifier across the world, and the trend for digital Smileys grows at pace, Smiley is cashing in on being at the forefront of the these global trends and the opportunities they are creating in licensed food promotions. With 3 major activations already penciled in for 2017, one with a market leading water brand which will see 130 million water bottles landing on the shelves of shops throughout Europe, Smiley’s position in this market continues to go from strength to strength.

Some of the world’s leading food brands are working with Smiley in this sector:


Dunkin’ Donuts

Smiley became the face of Dunkin’ Donuts’ Global Donut Day. Featuring on in-store activations across 3,200 franchise outlets in 40 countries worldwide, even outfitting all Dunkin’ staff with Smiley branded “flash” merchandise & featuring prominently in all brand digital campaigns.


Dunkin Donuts Smiley



McDonald’s used Smiley faces to create pictograms of their iconic French Fries, which featured in large scale advertising campaigns in print, online and outdoor. They even created a limited edition range of apparel and accessories for hipster store colette in Paris.

 McDonalds Smiley



Smiley created an eye catching on-pack activation with Brossard that went into some of Europe’s leading chains and included exclusive packaging designs, pop-up stores, microsites, a DIY emoticon app, Facebook promotions and a mechanism to win exclusive premiums on


Brossard Smiley


To coincide with an exciting Summer of Sport, Nutella created a range limited edition SmileyWorld Nutella pots that featured emoticon branded national flags of competing sporting nations. The campaign was also supported by an all-encompassing social media campaign across multiple regions.

Smiley Nutella


SmileyWorld partnered up again with leading QSR chain Quick to create a promotional campaign to accompany their kids meals. Smiley featured on Quick’s Fun Box across Europe and created fun-filled packs which customers could enjoy with the purchase of a kids meal, including a selection of six branded goodie bags based on themes including music, love, happiness, friendship, sleepy and sports. The campaign also included a wide variety of promotional materials from TV & print advertising, in-store point of sale, and menu tops.


Quick Smiley