Smiley are very happy to announce a partnership with the publishing powerhouse Scholastic, producing two exciting new Smiley books for the children’s market in the UK and across Europe.

Scholastic are the world’s largest publisher and distributor of children’s books, with a staggering $1.6 billion in annual revenue, and global reach in more than 165 countries in 45 languages.

“Smiley is thrilled to be partnering with Scholastic, a leading publisher for innovative and exciting children’s books the world over. We are looking forward to creating titles which will spread smiles across the UK by bringing to life the core SmileyWorld brand values of self-expression and happiness.” Nicolas Loufrani – Smiley CEO

All About Me’ is a beautifully crafted English language SmileyWorld friendship journal and is sold through leading retailers such as Amazon and Waterstones, as well as through the Scholastic school book clubs. It features a fill-in diary packed full of Smiley’s world famous emoticons, as well as quizzes, fun ways to chronicle your day, and 250 stickers to customise your journal with your emotions. The activity books targets kids of all ages and has a variety of pages for journal entries about family, friends, interests, and hopes for the future, making it a valuable keepsake of childhood memories in the years to come. Currently retailing at £3.99* in the UK.
Smiley Journal book scholastic


The ‘SmileyWorld: Smiley Joke Book’ is a perfect Christmas stocking filler, with a wide range of hilarious Smiley inspired jokes to share with all your friends and family. It is planned to retail for £4.99** in the UK.


Smiley Joke book scholastic


You can find the ‘All about me’ journal available now in Europe on Amazon, and the ‘SmileyWorld: Smiley Joke Book’ is set for release in early December.



* UK retail price from Scholastic’s online store.

** UK retail price from Waterstones online store. ')}