Smiles are back in fashion at Ami Paris this month, with the re-launch of the hugely popular Ami x Smiley collection!



The brainchild of globally renowned designer Alexandre Mattiussi, this creative collection was first launched back in 2015, and boasts simple, well fitting clothing with an urban flavour. Echoing Ami’s positive ethos of optimism, carefree fun, and good vibes, the range prominently features the exclusive Ami x Smiley logo – our iconic Smiley with Mattiussi’s trademark Ami Paris red beanie.

Ami is known as one of the coolest urban brands around, with this collection in particular combining the essence of streetwear with a mix of preppy designs that draw influence from skater culture and Paris’ burgeoning art scene.




This exclusive range is available now in Ami Paris’ landmark designer store in Paris, across some of the world’s leading specialty independent boutiques, and in Ami’s online store. Don’t forget to let us know your opinions on this happy collection on Twitter and Facebook!