Working closely with Infinitus and Smiley partners Walton Brown, a plethora of wonderful installations and in-store props were installed to excite and amaze kids and adults of all ages!
Visitors to the mall are first greeted by a massive magnificent Smiley visual, filled with happy icons, quotes, and light up details – all designed to capture the eye in bright Smiley yellow! Other funky OOH details include joyful Smiley lamps peeking from bushes, and stylish hanging banners and flags leading to the main portal.
After passing through the doors and under the awesome archway, visitors follow the floor decals into the mall proper, leading them past the Smiley sofas and beautiful posters featuring stylish calligraphy exclusively created by Zhu Jing Yi, with motivational quotes such as “Smiley can cure anything” and “Life is short, be wild!”
The course eventually leads to the Smiley Plaza, an amazing playground space filled with happiness and fun! Aimed at both kids and parents, the area is decorated with bright Smiley decals and posters, and filled with slides, a ball pit, a photo area with props and Smiley helmets, and even a stack of comfy sofas and tables for parents to catch a quick break on!
The opening of this wonderful event took place on the main Smiley stage in the middle of the mall, with VIPs, media, and tenants given wristbands, badges, stamp collecting cards, and even exclusive gift bags from Smiley superfriends Liberation!