Smiles are spreading across Los Angeles with the launch of Anya Hindmarch’s new flagship store at 8461 Melrose place.

Situated on one of Madison Avenue’s most coveted stretches, the opening was a star-studded event, complete with an Anya Hindmarch pretzel truck serving tasty treats in the shape of the label’s iconic bow logo, a motion activated howling wolf with googly eyes in the tree outside, and more Smileys than you can shake a stick at!

Smiley Anya Hindmarch LA Melrose Place Flagship Store New

The store is beautiful inside and out, with a huge inflatable Smiley artwork created by Filthy Luker dominating an entire window, drawing in the crowds with it’s bright yellow colour and instantly recognisable positive message. It’s also decorated with unique bespoke furniture by the renowned Martino Gamper, adding even more flair and style to the setting.

Smiley Anya Hindmarch LA Melrose Place Flagship Store New
The store contains the complete Autumn/winter collection of accessories, including the iconic Smiley range of bags, shoes, and stickers. It’s also home to the brand’s own in-house embosser, who for a fee will customise your accessories with your choice of text and other stylish additions to suit the individual.

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With Christmas fast approaching, the new store is the perfect place to stop by for bespoke products for your loved ones, with everything from embossed journals to monogrammed handbags!