This week the Smiley team flew to Shanghai to show off our wonderful wares and spread happiness at this year’s China Licensing Expo!  

 

Smiley China Licensing Expo 2017 stand

 

As the largest professional licensing exhibition in Asia, CLE is a huge event for the Smiley team, and we hit the floor alongside partners Walton Brown, looking to expand and grow our already strong business ties in China and across the region.

This year over 800 of the world’s most influential brands attended the two day licensing extravaganza, and as usual our booth stood out from the crowd! With bright colours, bold design choices, and a plethora of beautiful Smiley products, it’s no wonder we attracted selfie hunters – especially with the giant inflatable Smiley beaming proudly out over the exhibition hall!

 

Smiley China Licensing Expo 2017 stand

 

On display was the best and brightest products our Asian licensees and collaborators have to offer, including funky fashion picks from Lee, Liberation, and Zheng Kai’s Dueplay collection, cute kidswear from Zara and Mango, comfy cushions from Airland, and plenty of homeware, stationery, and gadgets!

 

Smiley China Licensing Expo 2017 stand

 

The show ran from 18th-20th October at Shanghai’s new International Centre, and couldn’t have gone ahead without the tireless work and fantastic support of our agents Walton Brown, whose organisation and industry connections have bolstered Smiley’s presence across Asian markets. The Smiley team is already looking forward to the next show at LIMA Germany’s Licensing Market 2017 in November! 🙂