Smiley’s advent calendar competition, in which Smiley fans could win a different licensee product each day, has enjoyed enormous success. With over 5 million impressions to licensee products, and one licensee reporting a doubling of their Smiley product sales, it has been a great way to promote products over the Christmas period. 

Fans have got in touch to say how much they have enjoyed the competition, showing the increased exposure and positive sentiment towards Smiley and its licensees. Smiley has also seen its Facebook fans rise to over 4.3 million following this campaign.

Stay tuned for more exciting competitions in the future!