The big anniversary news stories just keep coming from Smiley HQ, with the announcement of yet another huge brand collaboration, the latest with upscale skate-inspired apparel and accessories brand Palm Angels.

This new capsule Smiley collection, which debuted on the catwalks in Paris, fuses laid back vibes with a heritage feel and a modern rework of the classic Smiley icon. By replacing the eyes on Smiley with a P & A to signify the Palm Angels logo in an embellished font, provides the perfect brand mashup. The Smiley Palm Angels range features hoodies, tee shirts, sneakers and wind breaker jacket, as well as a range of Smiley badges to add an element of personalisation and bold classic yellow colour pops to create that authentic Smiley feel.

Palm Angels is the new creative vision of former Moncler art director Francesco Ragazzi. Ragazzi began photographing skateboarders in Venice Beach and this inspired Palm Angels, a unisex collection that combines collegiate styling with Californian iconography to capture the rugged grace of L.A. skate culture.

The Smiley Palm Angels collection is now available in some of the world’s leading stores including; colette, Barney’s, Mayfield, The Webster Miami, Selfridges, Saks Fifth Avenue, Harvey Nichols, Browns and many others.

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