The Smiley Awards 2015

It may be a wrap on the Oscars 2016, but Smiley are keeping the awards season alive with the Smiley Awards to celebrate their incredible year of licensing.

The best deserving licensees are receiving awards across 10 categories recognising their excellent contribution to the licensing world. 

Held annually, the awards celebrate the best performing, most innovative and longest lasting partners across Smiley’s range of product categories.

Our licensees dazzle on the retail catwalk every day, and together with Smiley’s unique licensing approach, they create innovative, exciting and stand-out products through apparel, décor, food, gifts and toys grabbing consumer attention daily.

As one of the TOP150 licensing companies in the world, with over 230 licensees globally and selling more than 13 million products each year, Smiley works closely with its licensees at all stages of product development, from trend analysis and conceptualisation, through to marketing activation. 

And so, the winners for 2015 are…

Best Fashion Performance: 


Longest Lasting Retail Licensee:

Etam Lingerie 

Longest Licensing Partner: 


Best BTS Performance: 

Pelikan Group/brand Herlitz

Best BTS Creativity: 

Lannoo Graphics

Best Fashion Collaboration: 

Ami Paris

Best Accessories Creativity: 

Claire’s Accessories

Best Fashion Creativity: 

Cotton on

Best Food Innovation: 


Best Food Retail Innovation: 


Congratulations to all of our winners, and we look forward to a continued, bright future with Smiley.

Smiley awards