Smiley are delighted to announce an exciting partnership with one of Europe’s leading supermarket and hypermarket chains, Auchan, as part of the brands celebrations to mark the 20th anniversary since they created the world’s first digital Smileys.

This promotion forms part of the brands strategy to give back to its licensing partners by helping them to ‘sell more Smiley products’, as well as opening the doors on new distribution opportunities to some of the world’s leading retailers.

Auchan have created a special catalogue of Smiley products that will pay homage to the brands 20th anniversary and spread happiness to its customers by showcasing a wide range of cross category products including; apparel, food, home décor, kitchenware and publishing, from a number of licensees including: Brands & fashion, EMTEC, Gers Equipment, Dragon D’or, CTI, Giraudi, Sevenday, McCormick, Bonbon Buddies, Internsack, Compagnie Patissiere, Biscuiterie de L’Abbaye, Tendriade, Rolland R+R, L’Abeille and Vittel.

The promotion will run from the end of March into April 2017 and will also feature a selection of in-store animations including bespoke POS, palette displays, poster campaigns, and an exciting microsite featuring lots of emoticon themed fun for the whole family and also Smiley’s exciting DIY digital app.


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