A big hello from the opening day of BLE 2016! 😀




Brand Licensing Europe is an event that gathers licensors, retailers, and manufacturers from all over the world to meet and discuss opportunities for partnerships. Over 300 of the biggest brands in Europe are here at London’s Olympia event venue, and of course Smiley is no exception!

Smiley @ BLE 2016

Our Smiley marketing team arrived yesterday and worked late into the night getting our Smiley and Rubik’s booths set up, and we think it looks pretty great! Today the team will be welcoming visitors to our Smiley booth, handing out Smiley badges, and of course, spreading happiness throughout the event! 😉



Smiley @ BLE 2016

Don’t forget – If you are at BLE and have some pictures from the Smiley booth, tweet them to @SmileyOriginal and we will share them with our fans! We might even have a little prize pack to give away to our favourites! 😛

Have a very happy day! 

Smiley @ BLE 2016

BLE 2016