Smiley CEO Nicolas Loufrani joined a panel of industry experts yesterday at Brand Licensing Europe 2016 to discuss the growth opportunities in food and beverage licensing.

 

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Nicolas spoke alongside Louise French VP of Marketing and Business Development at Beanstalk and Philippe Guinaudeau CEO of Kidz Global, in a session chaired by Bruno Schwobthaler, the author of ‘Licensing for Growth’.

 

Nicolas Loufrani speaks @ BLE 2016

 

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The panel touched on some key discussion points in the food and beverage industry today including; new trends in F&B licensing, expectations from customers, success stories and key factors for growth, where next for IP owners and can F&B match other growth categories.

Nicolas Loufrani’s keynote focussed on the amazing growth in Smiley’s food licensing program over the last 2 years that has seen Smiley grow from 7 F&B licensees to 17 in the last 12 months and retails sales increase by over a third. Nicolas also showcased Smiley’s insight driven strategy that includes development of national brand and private label products as well as on-pack promotion.
If you are at BLE this week, why not come on down to our Smiley and Rubiks booths at E70 and say hello to the Smiley team! 😀