The Original Smiley Brand returns to SIAL 2016 this week to showcase why we are the happiest brand for food – and the fastest growing licensing proposition in this industry today! 😀

If you are visiting SIAL 2016 this week, head on down to Hall 5C (Booth D201) for a taste of our delightful drinks, or Hall 5B (Booth P151) for our enticing edibles! ^^

SMILEY SIAL 2016

SMILEY SIAL 2016

We will not only be showcasing our fast growing ‘Taste Happiness’ concept, but also launching brand new yummy beverage products to the trade. To support this awesome campaign, Smiley will be hosting 2 stands at this hugely important food show in order to further highlight the special licensing opportunities that Smiley continues to create within the food industry today!

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Today Smiley can boast 17 licensees globally for its branded range of food products, which cover a broad range of chilled food, drinks, snacks, biscuits, and tartlets – even frozen food and sweet treats! This is pretty darn cool when you consider that back at SIAL 2014 we only had 7 licensees!

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Smiley continues to enjoy great momentum in the food industry today, with a growth in sales at retail of 58% since 2014, taking the brands annual business at retail in the last calendar year to nearly €14.5 million. This success is largely down to the fact that our bright Smiley icons (and the Smiley name) are eye-catching and instantly recognisable as a symbol for happiness – and of course our round Smileys lend themselves to shaped products! 😉

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But don’t just take our word for it, the proof is in the pudding after all! 😛

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