FMCG leader Unilever has teamed up with SmileyWorld on another successful loyalty promotional campaign at Carrefour stores throughout France. The deal, which was brokered by Smiley partner Cartamundi, will see customers have the chance to win 1,000s of prizes including Smiley premiums and Carrefour shopping vouchers, as well as well as enjoy a range of innovative and engaging content on a bespoke campaign microsite, as part of a cross category promotion with one of the world’s leading FMCG companies in one of Europe’s leading retailers. Unilever is the parent company of brands such as Amora, Maille, Lipton, Knorr, Skip, Cajoline, Axe, and Dove.
Last February, The Smiley Company partnered with Carrefour stores throughout France. Customers are asked to collect Smiley points on their loyalty card through a branded microsite, which enters them into a contest for a trip if they collect the right amount of Smiley points.
The campaign was supported by POS in-store and a special digital hub that hosted a range of fun games set up just for the duration of the promotion.