London Fashion Week + Anya Hindmarch + Smiley = A Happy Catwalk

Anya Hindmarch’s catwalk shows have become renowned for their creativity, craftsmanship, personalisation and humour, and this year’s AW16 launch at London Fashion Week was no different with another flawless exhibition of Smiley motifs throughout. Anya celebrates her 5th season collaborating with the world’s happiest brand, having extended her partnership with Smiley due to its best seller performance.

5th season collaborating and that the contract has been extended and also that Smiley is a best seller for her.

The champions of the happiness movement continue to strut down the catwalks of the world’s most influential fashion events, including this year’s London Fashion Week, as models streamed out in a series of oversized coats in cashmere, mink and shearling, all appliquéd with Smiley emblems.  

This season’s show saw a selection of video game inspired graphics, with the world-famous Smiley face icon taking a unique pixel look to create perfectly playful bag accessories. 


 Photo credit:Antonio de Moraes Barros Filho from Huffington Post via Getty Photos

Smiley’s highlight of the show was this on-trend oversized coat, that has been detailed with two statement Smileys.  


Photo credit: In Digital via Vogue

Smiley has enjoyed yet another year of spreading happiness at London Fashion Week as it continues to rock the catwalk through some of the most famous designers on the planet whilst sitting permanently at the centre of the world’s press interest.

To view the whole collection click here!