Smiley continues its completely unique approach to fashion which allows the brand to span from premium, high-end designs to accessible collections. From collaborations on the catwalk, to the world’s most prestigious stores, through to collections accessible to the mass market at some of the most popular multiple retail chains, this innovative approach allows Smiley fans to buy into the brand at every market segment.

2015 has been a stellar year for Smiley, as the brand launched collaborations with some of the most celebrated designers in the  world including amongst others: Ami, Anya Hindmarch, Fendi, Joshua Sanders, Moschino,  and Pantone Universe.