Smiley enjoyed a huge licensee turnout this week at ISM 2017, Europe’s leading sweet and snack trade fair in Koln.

This presence included the launch of Smiley Candy and Smiley Fizz with 2 of Europe’s leading partners in sweet industry Lutti and Trendy Foods.

 Smiley ISM 2017 Candy

Other licensees at the show included:

Showcasing a brand new line of Smiley biscuits with a tasty tangy mini pack as well as a chocolate assortment of Smiley printed emoticon biscuits.

Zaini presented their delicious range of chocolate eggs with a range of super fun Smiley emoticon prizes inside.

Smiley ISM 2017 Zaini

Smiley ISM 2017 Zaini


Gunthart displayed their exciting range of chocolates and confectionery perfect for kids and gifting for all occasions.

Smiley ISM 2017 Gunthart


Showcased their brilliant line of seasonal Easter eggs, from cream filled mini eggs to a bold SmileyWorld egg with plush keyring and Smiley goodies inside.

Smiley ISM 2017 Witors


Hellema presented their new line of Smiley biscuits with a delicious emoticon printed sandwich biscuit with creamy vanilla filling.

Smiley ISM 2017 Hellema

Going the extra mile to support its partners at all key trade shows in 2017, the Smiley badging crew were out in force yet again to spread happiness and increase brand awareness at ISM. Distributing over 29,000 badges from 7 licensee stands throughout the show.