As Smiley continues to grow its presence at tradeshows worldwide, this week Smiley showcases this season’s major happiness trends and some of the brand’s show-stopping collaborations at Hong Kong Licensing Show. The event taking place from the  11-13th January at the Hong Kong Convention and Exhibition Centre. Smiley will present a new, stylish booth that showcases this seasons major brand stories and highlights the unique product offerings that Smiley continues to launch into market.

Hosting a variety of newly launched products and collaborations from some of the biggest licensees in Asia, including Hong Kong based brands such as B.Duck, Octopus and Airland, as well as the prestigious collaboration with Black Martine Sitbon and Japan’s largest condom brand Okamoto, Liberation eyewear China and the largest gifting partner in India, Archies.

2016 is set to be was another hugely successful year for Smiley’s developing business in Asia Pacific. Smiley and SmileyWorld’s businesses have grown their presence to over 20 key licenses and 30 major retail partnerships that represent over 5,000 doors and turnover in excess of $30 million USD. 

The Smiley team is set for back-to-back meetings with some of the biggest licensing partners across all the brand’s growth categories including apparel, FMCG, footwear, personal care, home décor and accessories.




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