Here at Smileyworld we are known for innovation. In 1997 we revolutionised the world of digital communications, and since then have been branching out to connect with consumers with the most innovative, unique and tasty products that will spread happiness.
It should come as no surprise then that Smiley would choose to create an exciting new beverage – Smiley Fruity, which has just rolled off the production line and onto the shelves of leading supermarkets across Europe, including Auchan, Leclerc, Casino, Carrefour, and Toys R Us !
Smiley Fruity fits perfectly into the brands DNA, with a remit to spread happiness to all of its customers, while leveraging the global craze for Smiley icons today to create a range of still juice drinks for kids, teens & young adults, with bright, fun packaging, and uses only fruit juices, natural flavours and colours with no additives – perfect for active people on the go! This brand new product line is available in delicious flavours like Tropical, Orange, Apple & Banana, and Strawberry & Raspberry, and the flavours are crisp and pure, with a packaging concept that brings the ingredients to life on shelf with a range of fun packed fruity emotions.
This exciting new range is being supported by a super marketing campaign that includes an animated video and mini site jam packed full of the fruitiest content that includes a DIY ‘design your own Smiley’ app as seen below.
The campaign also includes a collection of fun Smiley Fruity games and activities for your little ones shown below.
We also created a collection of sumptuous Smiley Fruity wallpapers to decorate your dreary desktop.
Last but not least, we included a range of exclusive Smiley colouring pages, guaranteed to keep your kids occupied while you enjoy a nice cold drink! 😉
So what are you waiting for? Go on and taste happiness today!