Smiley enjoyed an exciting first day Pitti Uomo, one of the world’s most influential fashion trade shows, with a strong presence from major fashion licensees Happiness, Le Pandorine and Sicem. 

As Smiley continues to go that extra mile to lend support to partners by offering unrivalled marketing assistance, Smiley’s new and exciting trade show tools showcased for the first time at Pitti which featured shelf talkers, signs, badges and posters as well as some fun and quirky 3D Smileys, which are proving to be a big hit with the brands 230 global licensees.

Alongside this exciting new range of trade POS, Smiley were delighted to see the latest collections from some of our favourite fashion partners.

Le Pandorine

Le Pandorine joined forces with the creators of the world’s first digital emoticons to create a collection of premium bags that feature metallic shades and fun and playful Smiley’s. The exquisitely crafted bags provide an ideal platform for self-expression, individualism and creativity.


Sicem are also showcasing the exciting new apparel collection that has been created in-conjunction with SmileyWorld’s state of the art design studio and utilising SmileyWorld’s exclusive directory of over 3000 unique Smileys. The collection features playful emoticon prints, fun statement designs and all over prints for men, women and kids.  


Unique high end streetwear collaboration with Happiness featuring a range of trendy street wear separates. The collection consists of vibrant tracksuit trousers using the iconic Smiley icon and unique tees, as well as a range of pieces promoting good vibes and happiness.  

Make sure if you are at the show that you check these exciting new collections out. 


pitti uomo

pitti uomo

pitti uomo

pitti uomo