The Smiley Company is delighted to announce the launch of Smiley Originals a new signature kids collection from Smiley which debuted at Pitti Bimbo today at stand NR3, FURERIA PAVILION.

Utilising the latest trends, brightest colours and freshest products for kids to bring to life one of the world’s most famous pop culture icons. This new collection has been developed in partnership with Camfoni, the team behind the kids line for world famous designer Christian Lacroix. This brand new upscale apparel collection targets boys and girls aged from 2 – 16 years old.

Speaking about this exciting new launch Smiley CEO Nicolas Loufrani said “We are launching for the first time a Smiley Originals fashion collection for upscale kids boutiques and department stores. We believe that after all the positioning work we have done with our collaborations with the likes of Moschino, Fendi, Anya Hindmarch and Moncler, that there is an appetite for more sophisticated consumers to buy quality and stylish Smiley garments. We already have orders on the table from some of Europe’s most prestigious kids retailers, so fully expect this new line to hit the ground running”.

Smiley Originals kids mixes sporty cuts and tailored separates, alongside denim pieces, to demonstrate this collections versatile aesthetic.

Featuring a distinctive colour palette of red, white and blue to symbolise both brands roots in British and French fashion culture and fused with powdery trademark Smiley yellow hues that are interspersed with vibrant floral prints, which creates an eclectic collection that is inspired by collegiate styling. The range also features subtle classic Smiley embroidery across all pieces to add a premium dimension to this classic icon.

The collection has now launched at retail at the prestigious kidswear boutique, Children’s salon.