Taking basics to a new, comfy and stylish level, Los Angeles-based brand Daydreamer excels at the relaxed rock T-shirt. Using the Smiley Original logo as a cute replacement for the heart in “I <3 New York,” the Smiley icon is pushed to a new level by using well-known typography marketing and contrasted with this cool LA-style brand. The collection is so popular that pink and nude styles have sold out online.