Smiley kicked off their music festival promotions for 2016 by taking the star-studded Coachella Festival by storm. What better way to spread happiness by mixing great music, positive vibes, and delivering smiles to all festival goers by distributing tens of thousands of Smiley faces in the crowds and dozens of giant Smiley flags.
As the sun shone down on the main stage at Coachella, the Smiley team brightened up the fans through billowing flags and eye-catching signs, as Smiley was once again under the eyes of the world’s media and asserting its reputation as music’s most iconic brand.
Smiley will be spreading happiness throughout the 2016 festival season with appearances planned at Glastonbury, Isle of Wight, Bestival, Sonar, Burning Man, Reading & Leeds, Exit and at the opening parties of Space, DC10 amongst many others. This summer, there’s just one hashtag to live by: #BeSmiley.