Smiley London’s winter collection has just launched into 1,600 Selected stores across China,. This exclusive line of men’s and women’s cut and sew apparel features raw fabrics that have been customised to create a unique look and feel.

This winter warming range features a juxtaposition of classic sophisticated knitwear with urban styling to create a super cool range of products that includes cropped and oversized sweatshirts for women, slim cut crew sweats for men with asymmetric Smiley icons. Embossed dresses and patterned shirts all with cut and sew Smiley’s highlight this exciting collection with a chic play on this street savvy brand that that is inspired by over four decades of music and youth culture.

Best Seller continues to support each collections launch with effortlessly cool photography and videography to ensure the marketing support is nearly as on point as their new launches.

The team at Smiley have been pretty blown away by how good this is!

 

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