We are super excited to announce that Smiley has been nominated for not one, but two awards at the ‘B&LLAs’ this year! 😀

The B&LLAs is an event that recognises outstanding contributions to creating brand lifestyle driven licensing and this is something that the team at Smiley is hugely passionate about – creating completely innovative and unique products that ooze individuality and a bespoke approach to creating products that make the world a happier place.


Smiley was picked as a finalist for the Best Licensed Lifestyle Brand award on the back of our fantastic collaborations, innovations, activations (and many other -ations!) in 2016, with some of the most iconic designers and brands around the globe, including Moschino, Moncler, Joshua Sanders, and Giuseppe Zanotti (to name but a few!) 😀

We are proud to be nominated alongside some of the biggest lifestyle names, such as the Discovery Channel, Men’s Health, and VW.


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But that’s not all! Smiley was also nominated in the Best Brand Licensed Fashion Accessories or Lifestyle Product or Range for our amazing ongoing collaboration with legend of British accessory design Anya Hindmarch!

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 This killer co-creation went from strength to strength in 2016, with two new collections including Anya’s first Menswear range, accessories and in-store customisation, several pop up stores in countries around the world, a concept space within the new Selfridges London Accessories Hall, and the opening of a brand new landmark store at Melrose Place in LA! Not bad eh? 😛

Smiley was nominated for this category alongside some instantly recognisable brands, such as Coca Cola x Skinnydip, TFL by Nikelab, and the V&A Clarks shoes collection, but none of these can boast the same kind of success that results from a brand and designer sharing the same ethos, art direction, and DNA – Anya Hindmarch and Smiley are a match made in heaven! 😉

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