The B&LLAs is an event that recognises outstanding contributions to creating brand lifestyle driven licensing and this is something that the team at Smiley is hugely passionate about – creating completely innovative and unique products that ooze individuality and a bespoke approach to creating products that make the world a happier place.
We are proud to be nominated alongside some of the biggest lifestyle names, such as the Discovery Channel, Men’s Health, and VW.
But that’s not all! Smiley was also nominated in the Best Brand Licensed Fashion Accessories or Lifestyle Product or Range for our amazing ongoing collaboration with legend of British accessory design Anya Hindmarch!
Smiley was nominated for this category alongside some instantly recognisable brands, such as Coca Cola x Skinnydip, TFL by Nikelab, and the V&A Clarks shoes collection, but none of these can boast the same kind of success that results from a brand and designer sharing the same ethos, art direction, and DNA – Anya Hindmarch and Smiley are a match made in heaven! 😉