An Island in the sun!

It’s finally here – the summer festival season has started! 🙂

This weekend our Smiley festival team and our Friends at Palladium are kicking things off at the Isle of Wight Festival, traditionally the first major festival in the UK summer calendar every year.

Isle of Wight Festival Smiley Summer 2017

Last year’s event featured an eclectic mix of big name acts in beautiful surroundings, with good vibes and happiness spreading like waves from the packed main stages all the way back to the picturesque colours of the patchwork campgrounds.

This year the event runs from the 8th-11th June, and is set to be one of the biggest years ever, with huge headline acts such as David Guetta, Arcade Fire, Rod Stewart, Run DMC, and Bastille to name but a few!

Isle of Wight Festival Smiley Summer 2017

The festival’s heritage began with a series of festivals between 1968 and 1970, and back then was widely acknowledged as Europe’s very own ‘Woodstock’. The five day event in 1970 was attended by over 600,000 happy people, and boasted a line up of some of music’s most iconic figures, including Jimi Hendrix, The Who, The Doors, and Joni Mitchell.  

In recent years the festival has continued to grow in leaps and bounds, and is now globally recognised as one of the most important events of festival season, attracting stars such as The Rolling Stones, The Who, David Bowie, Muse, Foo Fighters, Bruce Springsteen, Paul McCartney, Pearl Jam, Kasabian, Amy Winehouse, Kings of Leon, Jay-Z, The Strokes, Coldplay, The Sex Pistols, The Police, Blondie and Biffy Clyro.

Isle of Wight Festival Smiley Summer 2017

Our team will be around the artists area and moving throughout the site and campground, taking pictures and spreading happiness wherever they can! If you spot someone in a Smiley t-shirt then pop over and say hello, snap a selfie, and get featured on our social media pages (or just swing by for a chat, we are pretty friendly people!) ;D  



Also at the festival will be Smiley friends Palladium, who we have teamed up with to create a fun capsule collection of stylish Smiley x Palladium boots and gifts that celebrate both our joint anniversaries, and the joy and freedom of festival season!

Isle of Wight Festival Smiley Summer 2017 Palladium

The range includes two new twists on Palladium’s classic hi top boot, with special Smiley x Palladium anniversary branding on sleek matte black heavy canvas, and an eye catching pair in Smiley’s iconic yellow Pantone colour scheme. Both come with a unique ankle strap pouch with digital camo print, perfect for keeping your valuables safe while you dance the night away!

Isle of Wight Festival Smiley Summer 2017 Palladium

Palladium are even running a special competition to celebrate the launch! If you fancy a chance to get your hands on a pair of exclusive Smiley x Palladium shoes before they go on sale to the public, click here!  


#FeelingFruity with Claire’s

Another Smiley partner celebrating the Summer festival season is Claire’s, who have a team on site to promote their awesome new collection of chic summer must-haves for teens and adults –  everything from backpacks to sunglasses, all with fun fruity designs and subtle Smiley detail. Keep an eye out for the team and their Instagram influencers around the site this weekend!

Isle of Wight Festival Smiley Summer 2017 Claire's


See you there!

Don’t forget, you can find a handy map of the festival grounds here, and a list of acts here, so plan ahead to make the most of your time and catch all your favourite bands!  

Have an amazing weekend wherever you are, just remember to Smile! 🙂